Know exactly how your newsletter performs
You should not have to guess whether your newsletter is working. After every send, we track the numbers that matter and share them with you in a clear, simple report. No spreadsheets, no dashboards to learn.
What we track
Every newsletter send produces real data. We monitor and report on the metrics that actually tell you something useful. No vanity numbers, no data dumps. Just the things that help you understand whether your newsletter is connecting with your audience.
- Open rate: What percentage of your list opened the email
- Click-through rate: How many people clicked a link inside the newsletter
- Bounce rate: How many emails could not be delivered
- Unsubscribes: How many people opted out (and why that is normal)
- Engagement trend: How this month compares to previous months
What good numbers look like
Industry averages for real estate email sit around 25-30% open rates and 2-3% click rates. Our clients consistently beat those numbers. The reason: custom design, relevant local content, and clean lists. Generic templates with generic content get generic results.
- 50%+ open rates are typical for our clients
- 5-10% click rates on links inside the newsletter
- Under 1% unsubscribe rates per send
How to use the data
You do not need to be a data person. We tell you what the numbers mean and what to do about them. Your report arrives in plain English with context, not just raw numbers. Over time, you will see patterns that help us refine your content and timing.
- Which content topics get the most clicks, so we do more of those
- Whether your list is growing or shrinking month over month
- Who your most engaged contacts are, so you know your best referral sources
See the numbers behind your newsletter
Analytics and reporting are included on the Autopilot plan.